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Motion Glossary

The terminology of UI animation, motion graphics, and product video production—explained simply for software marketers.

D

D

Data Visualization Video

The animated representation of data and information to communicate complex trends clearly.

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E

E

Easing Curves

Mathematical curves that define the rate of change of a parameter over time to make animation look natural.

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K

K

Keyframing

The traditional process of defining the starting and ending points of a smooth transition in animation.

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Kinetic Typography

An animation technique that uses moving text to capture attention, set a tone, and entertain.

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M

M

Motion Graphics

Pieces of animation or digital footage which create the illusion of motion or rotation, typically combined with audio.

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P

P

Product Demo Video

A video that demonstrates how a product works, highlighting its core features and user benefits.

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U

U

UI Animation

The use of motion to guide a user's attention and explain state changes within a digital interface.

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Product

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Use Cases

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