Motion Glossary

The terminology of UI animation, motion graphics, and product video production—explained simply for software marketers.

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The animated representation of data and information to communicate complex trends clearly.

Mathematical curves that define the rate of change of a parameter over time to make animation look natural.

The traditional process of defining the starting and ending points of a smooth transition in animation.

An animation technique that uses moving text to capture attention, set a tone, and entertain.

Pieces of animation or digital footage which create the illusion of motion or rotation, typically combined with audio.

A video that demonstrates how a product works, highlighting its core features and user benefits.

The use of motion to guide a user's attention and explain state changes within a digital interface.